As a marketing and communication professional, he successfully combines the skills of a strategist, creative director and designer.
His experience spans more than fourty years with major clients in Quebec, Canada and the United States. Michel began his career as a project director and strategist at Marketel McCann Erickson. He then became partner and vice-president of the Armada-Bates agency in Montreal.
In 1994, he co-founded Wallerich Bérard Strategic Design in San Francisco. Together with Tom Wallerich, he stormed some dot-com and created and designed campaigns for companies as prestigious as Oracle Corporation, Hewlett-Packard, Compaq, IBM and the Alta Bates hospital network in the Bay area.
Then in Montréal, he created Nümoov. An ardent believer in integrated marketing communications, he puts his unique fingerprint on projects from strategic planning and design through to final production. His experience allows him to quickly identify and define strategic directions that provide concrete and consistent solutions.